Interpretative signage for The Spit.

Background

In 2020, Relative Creative were contracted to deliver The Spit Placemaking, Identity and Brand in accordance with the Queensland Government Masterplan. Since then further work was done by different agencies to further develop the interpretative signage, including community consultation on content. In 2023 Relative Creative was engaged to bring to life the final designs of the signage.

Approach

We returned to our original work on The Spit Identity Strategy as this drew from the community’s vision in The Spit Master Plan for The Spit to be valued as a destination exemplifying a harmonious balance between tourism, recreation, leisure experiences and the natural environment. We co-curated and elevated the stories being told and weaved a connection across five different storyline themes. Visitor journey mapping and detailed designs of more than 50 interpretive stories were then designed according to place and sign types across the site. This is brought to life in the final design of the signs which celebrate nature, community and the history of The Spit, as well as the Yugambeh language place names of the different precincts.