Master planning and strategic design to reset, reimagine and recreate.

A4 Masterplan with page turned to show strategic vision and core values



Relative Creative has worked closely with Binna Burra as it moves to reset, reimagine and recreate following the devastating 2019 bushfire.

Our Approach

Our role was to co-design a new strategic vision and updated master plan for Binna Burra, building on the 2008 masterplan and comprehensive work with the Yugambeh Regional Aboriginal Corporation Alliance (YCARA) in preparing a stretch reconciliation action plan (RAP).

As an organisation with 75 years of history, initial work was undertaken by Relative Creative to develop and design a Background Summary Report. This clearly documented the history of Binna Burra, where it had been, where it currently is and initial thoughts about where it is going. This formed the backbone of extensive, multi-generational stakeholder engagement. The outcomes of the stakeholder engage included the development of a strategic vision and core values and principles. These helped guide the updated masterplan.

The masterplan has been an iterative process and involved working closely with Binna Burra executive, board and shareholders across multiple engagements.

View the completed Masterplan here.

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