Clinto's Kupmurri

 

Clinto’s Kupmurri is a food and beverage company that support Aboriginal enterprise, local businesses and produce, and operate eco-friendly and organic where possible rustic gourmet Australian food. The ‘Kupmurrii’ is a commonly used word for a traditional Aboriginal & Torres Strait Islander feast of ground oven roasted meats and vegetables that provides and nurtures for health and wellbeing.

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The business is owned and operated by Clinton Schultz and his wife. Clinton is the brother of Relative Creative founder Tristan Schultz so we were really excited to develop a lasting visual identity and communication strategy for the venture.

We were interested in invoking the tasty palettes by using key words associated with the food. This acts to elevate a language of the cuisine that we feel is unique to Kupmurrii style cooking and introduce this language to everyday people, helping them better understand what they’re in for.

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