National Aboriginal Sporting Chance Academy
An updated brand style guide and brand strategy for NASCA.
NASCA utilises the power of structured sporting and culture programs to harness the life aspirations of Aboriginal and Torres Strait Islander young people. Relative Creative was engaged to develop several pieces of new collateral for NASCA to use across digital and print, updating the brand style guide and brand strategy off the back of this.
Drawing on existing collateral and the NASCA website design, alongside an initial meeting and ongoing conversations Relative Creative developed a series of new pieces of collateral that give the brand a demiurgic presence and assist in communicating their mission.