Brand Identity and Strategy
In late 2021 the team behind Native Foodways were gearing up to seek seed funding and required a strategic understanding of who they are and what they do as well as a comprehensive brand identity. As market demand in native food grows, Native Foodways are addressing the disparity of economic benefits from native food trade to First Nations people. They facilitate collaboration between landowners and Indigenous communities to establish First Nations-led native food farms.
In a series of collaborative workshops we articulated the kind of future Native Foodways worked towards, ideated various stakeholders and points of tension and leverage in their operations, mapped out a robust business model, and experimented with visual identity. As a result, a comprehensive and creative brand identity emerged allowing the organisation to convey both simple and complex expressions across their expanding divisions.