The Spit

Placemaking, Identity and Brand, 2020

During 2020, Relative Creative have been contracted to deliver The Spit Placemaking, Identity and Brand in accordance with the Qld Gov. Masterplan. We are researching place identity and storytelling to distill The Spit’s DNA into a number of themes identifying key place making narratives for each of these themes. We are then delivering identity and branding collateral for inclusion in future wayfinding, interpretative and public art commissions.

The Spit Identity Strategy draws from the community’s vision in The Spit Master Plan for The Spit to be valued as a destination exemplifying a harmonious balance between tourism, recreation, leisure experiences and the natural environment.