Last year we worked closely with First Nations Foundation to design and deliver the visual identity for their new offering, tomorrowmoney.co a new money education website created by Aboriginal and Torres Strait Islander people for Aboriginal and Torres Strait Islander people.
Financial literacy and independence is critical to self-determination and economic security for First Nations people and families. Yet, 48% of First Nations people are living in financial stress (Money Stories, 2019). Our starting point for this project was an online creative session with the FNF team.
From here we designed a unique and vibrant look and feel for the Tomorrow Money website. A set of assets compliments this. Inspired by the colours of Australian money the website provides a vibrant space for people to navigate their money futures.